When you decide to spend your hard earned money on marketing your business online, you probably want to squeeze every valuable cent out of that investment. Small businesses and startups don’t have the luxury of a million dollar marketing budget that large corporations do. We especially know that you’ve probably seen tons of “marketing on budget” articles, so we wanted to take a more strategic approach.
While free platforms might seem like a cost-effective approach at first, paid marketing strategy can provide greater efficiency, less frustration, generate better data for reporting and overall provide better results for getting the word out about your small business.
Social Media Management
With the ability to manage all accounts from one dashboard, schedule future posts, engage with clients and analyze social media campaigns, these tools save your valuable time to focus on high value projects. The handy analytics and reporting helps you make informed decisions about your social media marketing. Zoho Social is a great platform to consider.
If you are doing online advertising, understanding your keyword strategy is crucial to making the most of your advertising budget. Tools like Google Keyword Planner are great tools to analyze your keyword rankings. Another great tool to use is Wordstream, which enables you to analyze your current keywords and makes improvement recommendations. This helps both newbies and professional marketers start and manage their Google Adwords accounts, converting these interactions into leads and lowering marketing costs by about 10%.
Paying for Content and Photos
One of the best ways to generate traffic to your business’ site is by creating unique and informative content. However, chances are you are no professional writer, which is why it’s necessary to hire an expert to create articles, infographics and website content. Many platforms such as Instagram and Pinterest rely heavily on photos, so having great photos can have a big influence on how many people choose to click on your link or not.